They say 3 is a magic number, and Philip Morris International (Hong Kong) requested for the 3rd year in a row to create a limited edition in occasion of the 2018 Chinese new year. But, for this design, they wanted something special; they wanted to focus on: one/ a layout that would connect all the 6 SKUs, but still be interesting as a single pack, and two/ creating a limited edition that customers would want to collect. The pack was so well received that was bought by other country PMI offices and produced in their markets.