Lark was the first 1 mg cigarette to be launched in the South Korean Market, and it has been the only 1mg under the Philip Morris portfolio till they introduced Parliament 1mg. So, in 2013, they decided to upgrade its design and update the image of the brand. Since 2013 I have been directly involved in most of the changes, upgrades and limited edition pack design for this brand, till sadly it was delisted in 2016. Here is a small selection of the projects I have directed.